Course Outline

Weeks 1 & 2: Building Your Brand Strategy

• Clearly defining your Mission, Vision, and Values.
• Understanding Market Positioning, Brand Architecture, and Brand Story.

Weeks 3 & 4: Creating Your Brand Assets

• Crafting your Logo, building your Website, and Creative Coordination.
• Establishing Your Brand Guidelines

Weeks 5 & 6: Execution and Implementation

• Content Development and Copy-writing
• Developing Your Sales Toolkit
• Public Relations Elements

Course Outline:

Weeks 1 & 2: Building Your Marketing Strategy

• Mission and Objectives
• Market Analysis and Opportunity Analysis

Weeks 3 & 4: Implementation Phase #1:

• Understanding Online Marketing and Setup
• Understanding Social Media Marketing and Setup
• Copy-writing, Messaging, and Content Development

Weeks 5 & 6: Implementation Phase #2:

• Creating The Perfect Marketing Campaign
• Implementing Marketing Tactics

Weeks 7 & 8: Testing and Analyzing

• Re-Targeting, Revising, Editing
• Sales